Sunday, November 29, 2009

Nickelodeon’s “Big Time Rush”

La Jolla resident James Maslow flew the coop a few years ago, and is on the fast track to stardom after a childhood training his voice and theatrical skills in San Diego.

Maslow, 18, stars in Nickelodeon’s “Big Time Rush,” a scripted show about four boys from Minnesota who are given the opportunity to prove themselves in the Hollywood music industry. The show’s preview airs Saturday, Nov. 28 at 8:30 p.m.

As a child, Maslow sang everywhere, all of the time but was not particularly pleased when his parents “threw him” in the San Diego Choir to formally train when he was 6 years old. (Maslow said his parents are not musical themselves). Maslow resented the structure at first but quickly decided to dedicate himself to his life’s passions: singing and acting.

Big Time Rush is an upcoming Nickelodeon television series, partnered with Sony Music Entertainment, that will premiere in early 2010. It will be about friendship and brotherhood that chronicles the finding, making and breaking-of a potential chart topping boy band. Original music will be incorporated with the series, due to its partnership with Sony Music.

16-year-old Kendall is inadvertently discovered by eccentric record executive Gustavo Rocque during a nationwide casting call and must choose between staying home in Minnesota with his friends and pursuing a singing career in Hollywood. Not seeing himself as a solo act, Kendall strikes a deal with the Hollywood image-maker and agrees to undergo "pop group boot camp" training in exchange for giving his best friends - James, Logan, and Carlos - the opportunity to be in a music group with him. The boys travel with Kendall's mom and younger sister from the snowy Midwest to sunny Los Angeles, where they move into the Palm Woods, a swanky temporary housing development where entertainment companies house their budding new talent. But the boys soon learn that life in Hollywood is not all about hanging at the pool and attending late-night parties: they quickly realize they have a very short window to prove to themselves and their record label that they are