Authority Black Book
Authority Black Book - What is an authority presence on the web? Why is it important to have an authority and how can you attain authority? What are the web 2.0 tools that you can use? Authority Black Book is a 64-page ebook by Jake Humphrey explaining how to get the best out of web 2.0 technology including blogging, RSS marketing, social bookmarking sites, social media marketing sites, and video marketing in order to attract more traffic to your site. There is also a list of web 2.0 resource sites.
You would already be aware of what is written about in the ebook if you have been blogging for quite some time. But the ebook is a good resource with plenty of links of the top sites and services in different categories related to blogging, and you can take it as a starting point if you are newly starting out in the blogosphere.
Beginner’s Guide to Search Engine Optimization
Beginner’s Guide to Search Engine Optimization - For many a blogger, search engine optimization is the next thing they want to understand once they set up their blog and are couple of weeks into blogging. If that’s the case, this is the ebook that they should get their hands on. Beginner’s Guide to Search Engine Optimization is a good newbie’s guide to SEO practices from SEOmoz explaining how search engines operate, how to conduct keyword research, building a traffic-worthy site, and growing a site’s popularity.
The ebook can be downloaded in MS Word or Open Office Text Document format. There are single page and 9-page versions of the ebook as well that you can read online.
BlogBash: Deep Secrets of Successful Blogging - learn from 30 experts
BlogBash: Deep Secrets of Successful Blogging - learn from 30 experts - What can you say when you get 30 of the top bloggers from across the globe writing down their secrets in one free ebook? This ebook is a must-read for every blogger.
Some of the articles include - Synergy between SEO and traditional marketing by Aaron Wall of SEOBook, Driving traffic using Delicious by Neil Patel of ProNetAdvertising, 7 ways to make your content search engine friendly by Daniel Scocco of Daily Blog Tips, Staying Connected-the secret to keeping those loyal readers by Liz Strauss of Successful-Blog, Help me - my mom is my blog’s only reader by Darren Rowse of Problogger, Advertising in the blogosphere by Chris Batty of Gizmodo, among others. This ebook is a product of BlogBash - the 30 day event featuring expert bloggers from across the blogosphere.
Blog Profits Blueprint
Blog Profits Blueprint - Starting off with how he discovered blogging, Yaro Starak of Entrepreneur’s Journey explains in this 54 page ebook the strategies and tactics you require to start blogging successfully. Some of the subjects he talks about include key ingredients of attracting attraction to your blog, how to choose your blog traffic - passions vs profits, creating pillar posts, marketing your blog, etc.
Yaro also details blog monetization methods including Google AdSense and other alternatives. There is a section on RSS and blog advertising too. The writing is easy to comprehend and Yaro has included some genuine experiences that you can learn from.
Dive Into Web 2.0
Dive Into Web 2.0 - This is a comprehensive guide to Web 2.0 sites and technologies including search engines, SEO, wikis, blogging, social networking, social bookmarking, social media, tagging, web monetization, APIs, mashups, widgets, gadgets, RSS, web 2.0 business models, and rich media applications like AJAX, Silverlight, Google Gears, and many more.
Maybe you can say Wikipedia is there for all these terminologies. But what this ebook brings you is the entire set of web 2.0 technologies in one go, exposing many tools that you might not have heard about before.
Handbook for Bloggers and Cyber Dissidents
Handbook for Bloggers and Cyber Dissidents - Reporters Without Borders is an international organization that works for press freedom. In this ebook, the organization provides tips to blog anonymously and get round censorship for free expression in countries where the mainstream media is censored or under pressure. In their own words, bloggers are often the only real journalists in countries where the mainstream media is censored or under pressure. Sometimes, only bloggers provide independent news, at the risk of displeasing the government and sometimes courting arrest. Plenty of bloggers have been thrown in prison for their writing.
One unique tidbit that you won’t find anywhere else is the chapter on Blogging ethics that talks about thoroughness, accuracy, fairness, transparency, and independence. There are also personal accounts of bloggers who have been writing from Internet-censored countries.
The ebook also dedicates the final chapter to the countries that censor the Internet including China, Vietnam, Tunisia, Iran, Cuba, and Saudi Arabia. This is truly one read that reminds us that blogging is not all about keeping a personal diary or being just a business tool. It can play serious socio-political roles in different parts of the world.
Make Money Online with John Chow dot Com
Make Money Online with John Chow dot Com is a comprehensive ebook on everything you need to start a blog and maintain it successfully. Written by John Chow, one of the most outspoken bloggers on blogging, the ebook explains blogging tips for beginners and then goes into blog monetization tips with examples of various affiliate links, blog promotion tips, and Google Optimization. There is a chapter on Wordpress as well.
The ebook has 9 chapters spread across 59 pages. A must read for beginners and something that even a veteran blogger might find useful.
Unleashing the Idea Virus
Unleashing the Idea Virus - This is a mega 197-page viral marketing ebook by marketing guru Seth Godin. He explains why ideas matter, and reveals the secrets on how to unleash an ideavirus. He also presented many case studies to prove his point.
The book answers tricky questions like why is it foolish to launch a new business with millions of dollars in TV ads, why the market leaders in every industry are more vulnerable to sudden successes by the competition than ever before, what’s the single most important asset a company can create—and what is the simple thing that can kill it, does the Net create a dynamic that fundamentally changes the way everything is marketed, and how can any big or small business use ideavirus marketing to succeed, among others.
Although the book is aimed at marketing professionals, it is also a must-read for professional bloggers, webmasters, and those who are out in the blogospshere to create a successful brand/product for themselves.
Web Style Guide
Web Style Guide - This is a newbie webmaster’s guide to page design, typography, editorial style, graphics, and multimedia. There are sections on web site accessibility, CSS, and flexible page design, information architecture, and site maintenance, coupled with illustrations and examples.
Who’s There
Who’s there - Seth Godin again in his unconventional style reveals a few truths about blogging, and defines three types of blogs - cat blogs, boss blogs, and viral blogs. He also lists down the four laws of blogs and the five components of a great blog.
This is one of those books that’ll make you stop and think. A must-read.
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