Sunday, December 20, 2009

Rodarte for Target

Rodarte, create pieces that Cathy Horyn has described as having “a daring that would scorn a reality-TV style show.” In the past condors, skeletons and Living Dead Dolls have inspired their clothes and in their first highly anticipated collection for Target they have chosen the tiny teenage fashion blogger Tavi Gevinsonas their muse. Starting today, New Yorkers will get an early look at the results when Target To-Go opens at the Highline entrance at Gansevoort and Washington Streets. The shopping event, which runs through Dec. 13 from 10 a.m. to 8 p.m. daily, will feature 50 holiday gifts, including fashions from Rodarte before they hit stores nationwide on Dec. 20.

Rodarte is a brand of clothing and accessories founded by Kate and Laura Mulleavy. The Mulleavy sisters are U.C. Berkeley graduates from Pasadena, California and have received a number of industry awards since the line's inception in 2005. The sisters have also collaborated with Gap, and most recently Target, on limited edition pieces.

After their initial collection of just 10 pieces, the Mulleavys appeared on the cover of Women's Wear Daily and had a meeting with US Vogue editor-in-chief Anna Wintour.The company also had the early support of retailers Bergdorf Goodman, Barneys, Neiman Marcus, and Nordstrom.

Rodarte has been seen on many celebrities including Cate Blanchett, Keira Knightley, and Dita von Teese.At the 81st Academy Awards both Reese Witherspoon and Natalie Portman were dressed in Rodarte. Another celebrity fan, and friend, is actress Kirsten Dunst; who accompanied them to the CFDA Awards in 2009.

On April 23, 2009 Michelle Obama wore Rodarte while hosting Queen Rania of Jordan in the Oval Office.

In December 2009 the Mulleavys will bring a limited edition collection to Target stores as a part of GO International.

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