Irish radio station has incensed Lady Gaga friends worldwide by portraying her as dead in a new radio ad.
104FM is one of the most popular radio stations in Dublin but its new ad has Lady Gaga fans screeching.
It shows a woman's body under a canvas with blood seeping out and the title " When you play great music back to back someone is gong to get hurt"There is blood on the wall behind the body and a woman's leg is protruding out under the canvas
Beside the dead body is a sign reading 'Britney Spears Lady Gaga' a play on Britney Spears and her last name.
Outraged fans have begun deluging the site complaining about the ad.
" This entire campaign is bloodbath in more ways than one. If I were the client I would start freaking out right about now as ad revenue began to fall and listeners switched to stations that did not machete their listeners. " says one comment.
"This is disgraceful and completely out of order" said another.
The ad agency responsible is called Bloom and based in Dublin .
It seems the ad has had a major impact on the web with some sites running headlines about Lady Gaga being dead, not realizing it is a radio station advertisement
